Vertex IT Solutions is seeking a highly skilled and results-driven E-Commerce Manager to lead our online sales strategy and operations. The ideal candidate will be responsible for managing e-commerce platforms, optimizing online sales channels, and enhancing the customer shopping experience. This role requires a deep understanding of digital marketing, analytics, and e-commerce trends to drive revenue growth and market expansion.
Key Responsibilities
E-Commerce Strategy & Management:
- Develop and execute strategies to optimize online sales and enhance customer engagement.
- Manage and maintain e-commerce platforms, ensuring a seamless user experience.
- Oversee product listings, pricing strategies, and promotional campaigns.
Digital Marketing & Sales Optimization:
- Implement SEO, PPC, email marketing, and social media strategies to drive traffic and conversions.
- Monitor and analyze website analytics, customer behavior, and sales trends to optimize performance.
- Collaborate with marketing teams to develop targeted online advertising campaigns.
Platform & Vendor Management:
- Manage relationships with e-commerce platforms (Shopify, WooCommerce, Magento, etc.) and third-party vendors.
- Ensure smooth integration of payment gateways, inventory management systems, and logistics solutions.
- Work with web developers to enhance website functionality and resolve technical issues.
Customer Experience & Retention:
- Improve customer journey by optimizing site navigation, checkout processes, and product recommendations.
- Implement customer feedback mechanisms to enhance service quality and satisfaction.
- Develop loyalty programs and engagement strategies to increase repeat purchases.
Inventory & Order Fulfillment:
- Coordinate with suppliers and warehouse teams to manage inventory levels efficiently.
- Ensure timely order processing, shipping, and delivery to maintain customer satisfaction.
- Analyze inventory trends to forecast demand and prevent stockouts or overstocking.
Analytics & Performance Tracking:
- Utilize tools like Google Analytics, Shopify Analytics, and CRM platforms to track performance.
- Prepare detailed reports on sales, marketing ROI, and customer acquisition costs.
- Identify areas for improvement and implement data-driven strategies.
Key Requirements:
Education:
- Bachelor’s degree in Business, Marketing, E-Commerce, or a related field.
Experience:
- 2+ years of experience in e-commerce management, online sales, or digital marketing.
Technical Skills:
- Proficiency in Shopify, WooCommerce, Magento, or similar e-commerce platforms.
- Strong knowledge of Google Analytics, SEO, PPC, and email marketing tools.
- Understanding of inventory management, payment gateways, and order fulfillment processes.
Soft Skills:
- Strong analytical and problem-solving abilities.
- Excellent communication, leadership, and organizational skills.
- Ability to work independently and collaboratively in a fast-paced environment.