Vertex IT Solutions is seeking a creative and results-driven Social Media Manager (E-Commerce) to lead our social media strategy and enhance our online brand presence. The ideal candidate will be responsible for managing and optimizing social media platforms, creating engaging content, and driving customer engagement to increase e-commerce sales. This role requires expertise in digital marketing, content creation, and social media advertising to achieve business growth.

Key Responsibilities

Social Media Strategy & Management:

  • Develop and implement a comprehensive social media strategy to grow brand awareness and drive sales.
  • Manage and oversee social media accounts on platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, and Pinterest.
  • Plan and schedule content calendars to ensure consistent brand messaging and engagement.

Content Creation & Engagement:

  • Create and curate high-quality content, including images, videos, and captions, optimized for each platform.
  • Collaborate with designers, photographers, and influencers to enhance brand storytelling.
  • Engage with followers, respond to comments/messages, and build an active online community.

Paid Social Advertising & Campaigns:

  • Plan, execute, and optimize paid advertising campaigns on Facebook Ads, Instagram Ads, and TikTok Ads.
  • Monitor ad performance, analyze metrics, and adjust strategies to maximize ROI.
  • Work with the marketing team to create targeted promotions, discounts, and sales campaigns.

Influencer & Brand Collaboration:

  • Identify and collaborate with influencers, bloggers, and brand ambassadors to expand reach.
  • Manage influencer partnerships, track performance, and ensure brand alignment.
  • Develop affiliate and referral programs to increase customer acquisition.

Analytics & Performance Tracking:

  • Use social media analytics tools (Meta Business Suite, Google Analytics, etc.) to track performance.
  • Generate reports on engagement, conversions, and campaign effectiveness.
  • Identify trends and optimize strategies based on data insights.

Customer Interaction & Brand Reputation:

  • Monitor brand mentions, reviews, and customer feedback on social media.
  • Handle customer queries and complaints professionally to maintain brand reputation.
  • Implement strategies to improve customer experience and brand loyalty.

Key Requirements:

Education:

  • Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.

Experience:

  • 2+ years of experience in social media management, preferably in an e-commerce setting.

Technical Skills:

  • Expertise in Facebook Ads, Instagram Ads, TikTok Ads, and social media analytics tools.
  • Proficiency in content creation tools (Canva, Adobe Photoshop, CapCut, or similar).
  • Knowledge of social media trends, algorithms, and best practices.

Soft Skills:

  • Strong creativity, communication, and storytelling abilities.
  • Excellent analytical and problem-solving skills.
  • Ability to multitask and work in a fast-paced environment.

Apply Now